Audi Daughter for Equal Pay Progress

Audi Daughter for Equal Pay Progress


Audi’s Super Bowl 2017 commercial “Daughter” picks up the theme of pay equity for women and men. The Audi Daughter commercial shows a young girl competing in a downhill cart race in her home town as her father looks on. As she races around the track, her father contemplates whether his daughter’s worth is measured by her gender. He wonders, “What should I tell my daughter, that she will automatically be valued less than every man she’ll ever meet?” As he stands hopeful on the sidelines, watching her outwit her adversaries to win the race, he finds a new-found confidence, celebrating her victory and the tangible hope for equality in her bright future. The commercial concludes with a powerful message on “equal pay for equal work,” and that “progress is for everyone.”

Audi Daughter

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